Classic

Classic

Hydrate, Define, Shine!

17 amazing products formulated just for natural-textured hair. Containing natural ingredients like Shea Butter and Coconut Oil to hydrate define, condition & shine.

🥇BEST SELLER 🏆
Coconut CoWash
$8.99 113 reviews
🐰 Cruelty Free 🐱
Curl Clarity Shampoo
$12.00 24 reviews
🥇BEST SELLER 🏆
Leave-In Conditioner
$10.50 96 reviews
⏳Only 46 Left ⌛️
Curling Jelly
from $13.00 81 reviews
🥇BEST SELLER 🏆
DoubleButter Cream
from $15.50 116 reviews
🚨 N E W 🚨
Coconut Cowash 32 oz
$16.99 94 reviews
⏳Only 18 Left ⌛️
Twist Defining Cream
from $13.00 31 reviews
📈TRENDING ⬆️
CocoShea Spray
$15.00 10 reviews
🚨 N E W 🚨
Coconut Cowash 8 oz

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12 reviews
🚨 N E W 🚨
Curling Cream

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26 reviews
🐰 Cruelty Free 🐱
Hydration Elation Conditioner
$16.00 43 reviews
🐰 Cruelty Free 🐱
So Much Moisture!
$10.50 72 reviews
⏳Only 26 Left ⌛️
Moisture Milk
$16.00 12 reviews
🐰 Cruelty Free 🐱
Smoothing Gel
$8.00 32 reviews
🐰 Cruelty Free 🐱
Coil Defining Jelly - DISCONTINUED

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7 reviews
🐰 Cruelty Free 🐱
CocoShea Whip

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6 reviews
🐰 Cruelty Free 🐱
Cleansing Pudding +

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14 reviews
🐰 Cruelty Free 🐱
Detangling Conditioner
$10.00 28 reviews
🐰 Cruelty Free 🐱
Henna Happiness

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11 reviews
🚨 N E W 🚨
Coconut Cowash 3oz Travel Size
$3.49 4 reviews
🥇BEST SELLER 🏆
Leave-In Conditioner 4 oz

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🐰 Cruelty Free 🐱
Curling Jelly 4 oz

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📈TRENDING ⬆️
Double Butter Cream 4oz
$5.50 1 review

Rejuvenate your scalp for healthier and longer hair

As I Am Long & Luxe collection, infused with pomegranate and passion fruit is the ultimate collection for a healthier scalp, leading to stronger roots and resulting in longer & stronger hair.

The collection is designed for natural hair type 3 & 4.